It is of vital importance to get the full picture of the business case before starting with the set-up of a project:
- current state of specific knowledge at client’s side
- information needed
- expected use of results
- brand related specifics like current status, history, values and intended shift in image
- peculiarities of the product field and relevant markets
nuggets – market research & consulting critically analyses the status quo to fully understand the business case, to share understanding and to achieve commitment for the further process