How we operate: Briefing

It is of vital importance to get the full picture of the business case before starting with the set-up of a project:

  • current state of specific knowledge at client’s side
  • information needed
  • expected use of results
  • brand related specifics like current status, history, values and intended shift in image
  • peculiarities of the product field and relevant markets

nuggets – market research & consulting critically analyses the status quo to fully understand the business case, to share understanding and to achieve commitment for the further process