How we operate: Method Choice

Of course you expect to receive the best research approach for your specific request.

nuggets – market research & consulting developed criteria to ensure a precisely targeted choice of methods and a workable research proposal:

  • fit the defined task and objectives
  • deliver actionable results
  • offer an appropriate level of validity
  • perform cost effectively

That’s why we …

  • choose optimal methods and adapt our tools to your specific demands
  • build teams of experts for requirements
  • prefer a close and cooperative relationship with our clients

The main objective always is to achieve your goals in the best possible way. This we do by all means.

Methods of qualitative market research

We use various qualitative methods:

  • focus group
  • creative workshop
  • in-depth interview
  • dyad
  • triad
  • ethnography/ observation
  • accompanied shopping
  • online bulletin board/ MROC (Market Research Online Community)
  • netnography
  • Think Tank (combination of multiple qualitative market research methods)

… in different places:

  • online
  • test studio
  • at the respondent’s home (in-home)
  • at the point of sale or point of interest
  • in hard to reach target groups also by video chat or telephone

Methods of quantitative market research

Quantitative methods we apply:

  • online survey (via Online Access Panel or customer address)
  • personal interview CAPI/ WAPI (computer/ web assisted personal interview)
  • CATI (computer assisted telephone interview)
  • web-tracking/ observation

… in the appropriate place:

  • online
  • in the test facility (CLT)
  • at the respondent’s home (in-home/ in-home-use tests)
  • at the point of sale or point of interest
  • by telephone

In data collection and analysis:

  • conjoint analysis (CBC-approach, adaptive conjoint, alternative specific design etc.)
  • MaxDiff analysis
  • CHAID analysis
  • driver analysis like penalty reward/ Kano or regression analysis/ correlation analysis
  • TURF analysis
  • online eye tracking (spotlight viewer®)
  • cluster analysis
  • correspondence analysis
  • and much more

Give us a call or send an e-mail, if you would like to know more about our market research methods:

Phone: 040 466 56 79 00