nuggets MarketExplorer! – Utilize fundamental market understanding to tap potentials
As a marketer you know your market. But do you really know exactly what drives your target group to buy your brands? And why others do not buy your products? And what consequences that has for your brand and new product development?
A detailed understanding of your target group and their basic behavioural dispositions is essential for an effective and efficient marketing.
For this purpose nuggets developed the MarketExplorer! based on extensive experience with Usage&Attitude studies in different product categories.
The nuggets MarketExplorer! helps you to …
- Recognize positioning gaps in your market
- Discover potential for new products
- Comprise explicit as well as implicit learnings about your brand
- Reveal the purchase drivers and barriers for your brand
- Identify your core target group and describe it in detail
- Design your communication even more effectively
The nuggets MarketExplorer! is an Usage&Attitude approach which is based on a proven procedure. By using standardized question modules it can be implemented in a surprisingly efficient way. At the same time it is flexible enough to accommodate your specific needs and questions.
Would you like to learn more about the nuggets MarketExplorer!? Send us an e-mail or call us at:
+49 40 466 56 79 00