DIY/DIT and automation as a promise for many: start surveys yourself and achieve efficiency gains.
The efficiency pressure at our customers for our clients is high, the same applies to time pressure. Trend in both cases: rising. Technical-digital approaches, i.e. automation in conjunction with standardization, make a major contribution to countering this pressure and continue to break ground.
Great DIY tools at hand: The range of products in the market is large with big differences between the providers.
We see simple, cost-effective tools for fast home use based on small budgets, intuitive tools with still somewhat limited possibilities, but also less intuitive with many possibilities, also in terms of evaluation. The inexperienced users will find their tool, but so will the experienced market research professionals with their high methodological demands.