Where to better observe customer behavior than directly on the POS? Many questions regarding the topic shopper research – especially with fast moving consumer goods/ FMCG – can be answered with accompanied shopping. Here, we first observe the behavior of the shopper and then challenge it with an in-depth interview afterwards. An interview before the accompanied shopping is possible, too.
That way, we explore the precise moment when a decision in favor of or against your brand is made.
If required, eye tracking can be used with the shopping as well. The analysis of the eye movements helps us to analyze in even more detail and more precisely which are the eye-catchers at the POS and where the stopping power is highest.
Not only for brand manufacturers, but also for retailers accompanied shopping can provide valuable information. For example, on the perception of your own store design, the arrangement of goods and the shopping atmosphere.