It is fundamentally important for a successful new product development to understand the needs of your target group. Ideally, the product development process is consequently attuned to the relevant customer groups. This can only be done based on early and continuous testing of your ideas for new products.
Some call it design thinking, others call it agile market research. We call it market research that is consequently tailored to your requirements and methodologically sound at the same time.
nuggets offers a broad portfolio of approaches and tools to accompany you from the development of your product strategy and product development on, from the first idea to a successful launch of your product on the market (and beyond).