Our portfolio for packaging optimization
With our know-how on the field of packaging development/ packaging design, we support you with targeted research approaches, customized to your questions, to optimize all facets of your packaging presentation – in Germany as well as other markets. Depending on the issues researched we use classic approaches as well as specific tools.
Shelf test – Your own packaging in the competitive environment
To gain attention and the appeal in the competitive environment are decisive for your packaging in a real-life purchase situation at the POS. With a shelf impact test your package is included in the according environment and that way a situation which appears to be real is created for the participant.
The shelf impact test can be conducted offline at a test studio, but also virtually via an online survey, as an online shelf test: