B-to-B research provides valuable contributions to many questions, whether as a supplement to B-to-C surveys in order to hear ‘the other’ point of view as well, or as a stand-alone project when B-to-C target groups have no relevance.
And B-to-B research is relevant to many more categories and to more customers than it seems at first glance. Also in the consumer goods industry with, for example, restaurateurs as a target group or in the automotive industry with so-called fleet customers – hardly any industries without B-to-B markets.
Results from B-to-B surveys make many markets completely understandable and are an integral part of the entire process.
We are happy to assist you with our concentrated expertise also in B-to-B topics.