Brand and Image Analysis
A strong brand …
- differentiates and creates attention
- is familiar and has a high recognition value
- evokes positive associations and emotions
A brand is more than just a logo or a logotype, it is the fundament of a product. Even without specific knowledge about the product, the brand provides for orientation, creates trust and allows you to draw conclusions regarding quality and functionality.
This is why a professional brand management and a targeted brand strategy are the be-all and end-all. It should be based on an according market analysis and profound market research which indicates how your brand is perceived by the consumers.
Because only with this knowledge you are able to exert influence within the framework of your brand communication and actively have a say in shaping the future development of your brand positioning.
Current demands on brand management
In the digital age, demands on a successful brand management have changed crucially. Influences on the brand architecture have become more diverse and the process of branding is influenced by a whole range of factors. Information is passed on faster than ever via social-media, buyer platforms and user forums. In chats and forums experiences and opinions can be exchanged in a minimum of time with decisive impact on brand image – and trends develop rapidly there as well.

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Brand leadership between the poles of various factors of influence
Chances and risks of modern brand management
Brands have become more alterable. This change should be considered, as it contains chances and risks alike for modern brand management. Influences on your own brand can develop a momentum of their own quickly and go into a direction which is contrary to the intended brand positioning. On the other hand, this dynamic can have a positive impact on brand development as well and make a brand more acceptable, for the development of new products or for new target groups which can be opened up.
How you can optimize brand leadership with nuggets
To meet the needs of modern brand management, you should always keep track of your brands and your consumers – your current ones as well as your potential future ones.
As a market research team with years of experience in consumer marketing research, the team of nuggets will be on your side as a competent partner for your understanding of your brand(s) and target groups, to strengthen them and to accompany you in brand development strategy.
Within the broad range of our portfolio, we can make use of various methods to help you finding answers to important questions regarding your brand strategy.
The right method for every issue addressed
Many more questions can be posed and many other approaches can be imagined for research around the issue of brand management. For example, a planned line-extension or the launch of a new sub-brand can be explored in a brand capacity analysis. Or do you want to research first of all, which consumer groups are the most potent ones for you, by means of a target group analysis? Or you decide to look at the subconscious and use selected neuroscience approaches how your target group really thinks and feels about your brand.

Do you have questions?
We look forward to your message!