How you can optimize brand leadership with nuggets
To meet the needs of modern brand management, you should always keep track of your brands and your consumers – your current ones as well as your potential future ones.
As a market research team with years of experience in consumer marketing research, the team of nuggets will be on your side as a competent partner for your understanding of your brand(s) and target groups, to strengthen them and to accompany you in brand development strategy.
Within the broad range of our portfolio, we can make use of various methods to help you finding answers to important questions regarding your brand strategy.
The right method for every issue addressed
Many more questions can be posed and many other approaches can be imagined for research around the issue of brand management. For example, a planned line-extension or the launch of a new sub-brand can be explored in a brand capacity analysis. Or do you want to research first of all, which consumer groups are the most potent ones for you, by means of a target group analysis? Or you decide to look at the subconscious and use selected neuroscience approaches how your target group really thinks and feels about your brand.