Advertising Research
- Your communication concepts are supposed to be adjusted even better to your target groups?
- You are not sure, which communication concept is most promising?
- Your current ad testing tool is too expensive, too slow, or not helpful in improving your future advertising?
- You have a limited budget for advertising and need to get the most from your ads?
To revise your advertising material, nuggets has an extensive tool set from qualitative and quantitative market research at hand, by which advertising material at all stages of execution can be be tested for effectiveness. And we do not just provide the basis for go or no-go decisions. We rather will use our experience and scientifically sound research methods to support you with the further development of communications and optimizing ad effectiveness for your brands.
Our approaches in measuring advertising effectiveness
Depending on your goal we work with a standard set of tools and instruments for quantitative advertising material pretests and posttests, or with individualized approaches customized directly for your objective.
Our advertising research tool nuggets add+impact! is tested in in communication research for more than 25 years and is constantly developed further. It is based on the most up-to-date findings in brain research and neuroscience. nuggets add+impact! was developed to specifically build and manage strong brands. Especially brand emotions are a priority here. Because brand emotions often take effect sub-consciously and are key in predicting purchase interest.
Our system measures four different relevant dimensions which are decisive for advertising to work effectively:

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The nuggets add+impact! Core Dimensions
We provide important impulses for the improvement of your advertising based on an in-depth analysis of each of the four dimensions. The goal is to make your advertising work even more effectively for your brand.
For a valid testing of ad effectiveness, we use two kinds of benchmarks:
nuggets add+impact® allows testing of all kind of imaginable advertising formats in all types of media:
Video formats like TV ads, in-stream ads, pre-rolls, post-rolls, video ads (Youtube, Instagram, TikTok)
- Pure in-page online formats like banners, skyscrapers, wallpapers, layers, billboard ads and so on
- Audio formats like in-stream or pre-stream ads, classic radio advertising
- Classic print advertisements
- OOH-formats like posters or citylight posters
- POS advertising material like displays, banners, wobblers and so on
- Special formats of advertising like microsites, advertorials
Advertising material is always tested with the same tool, no matter what the state of execution is. That way it remains comparable to previous concepts over time and the results of a comparative advertising analysis are more reliable.
Additional modules for quantitative advertising research
nuggets additionally offers further modules which can be used in an ad test or separately as well. Among these are:
Individualized approaches to advertising research
A standard ad test is not always the first choice procedure. Especially when a very fundamental understanding of the perception of target groups is required, we choose customized market research. Especially in early stages of an execution or when you choose from several concept routes, our qualitative advertising research can provide the desired findings in a targeted and efficient way.
The right moment in communication research
In principle, nuggets recommends testing as early as possible in terms of state of execution. But of course your goal and your work processes will determine the right moment.
Continuous ad tracking
With an ad tracking we measure the success of your advertising activities over a longer period of time. Researching your communication success is advisable with higher and continuous spending and can be perfectly combined with a brand tracking. That way, you can not only determine if, where and from whom your advertisement has been perceived, but also which long-term effect your communications have on your brand. Hence it provides an ongoing indicator whether your communication still works effectively for your brand.

Do you have questions?
We look forward to your message!