Our approaches in measuring advertising effectiveness
Depending on your goal we work with a standard set of tools and instruments for quantitative advertising material pretests and posttests, or with individualized approaches customized directly for your objective.
Our advertising research tool nuggets add+impact! is tested in in communication research for more than 25 years and is constantly developed further. It is based on the most up-to-date findings in brain research and neuroscience. nuggets add+impact! was developed to specifically build and manage strong brands. Especially brand emotions are a priority here. Because brand emotions often take effect sub-consciously and are key in predicting purchase interest.
Our system measures four different relevant dimensions which are decisive for advertising to work effectively:
The nuggets add+impact! Core Dimensions
We provide important impulses for the improvement of your advertising based on an in-depth analysis of each of the four dimensions. The goal is to make your advertising work even more effectively for your brand.
For a valid testing of ad effectiveness, we use two kinds of benchmarks:
nuggets add+impact® allows testing of all kind of imaginable advertising formats in all types of media:
Video formats like TV ads, in-stream ads, pre-rolls, post-rolls, video ads (Youtube, Instagram, TikTok)
Pure in-page online formats like banners, skyscrapers, wallpapers, layers, billboard ads and so on
Audio formats like in-stream or pre-stream ads, classic radio advertising
Classic print advertisements
OOH-formats like posters or citylight posters
POS advertising material like displays, banners, wobblers and so on
Special formats of advertising like microsites, advertorials
Advertising material is always tested with the same tool, no matter what the state of execution is. That way it remains comparable to previous concepts over time and the results of a comparative advertising analysis are more reliable.